# Auto Sales Helped Get the American Economy off to a Good Start

- Link: https://soropositivo.org/auto-sales-helped-get-the-american-economy-off-to-a-good-start/
- Published: 2022-03-18T11:22:32-03:00
- Author: Cláudio Souza — Soropositivo.Org

Good web design has visual weight, is [optimized for various devices](https://soropositivo.org/auto-sales-helped-get-the-american-economy-off-to-a-good-start/#),
and has content that is prioritized for the medium. The most important elements 
of a web page should have more visual weight to **“naturally attract”** a visitor’s
attention.

### Table Of Content

 * [A good website should be easy to navigate](https://soropositivo.org/auto-sales-helped-get-the-american-economy-off-to-a-good-start/#a-good-website-should-be-easy-to-navigate)
 * [Creating visual rhythms in your layouts](https://soropositivo.org/auto-sales-helped-get-the-american-economy-off-to-a-good-start/#creating-visual-rhythms-in-your-layouts)
 * [Elements that can help website visual composition](https://soropositivo.org/auto-sales-helped-get-the-american-economy-off-to-a-good-start/#elements-that-can-help-website-visual-composition)
 * [Diving into UX and UI design](https://soropositivo.org/auto-sales-helped-get-the-american-economy-off-to-a-good-start/#diving-into-ux-and-ui-design)
 * [Ensure that interactive elements are easy to identify](https://soropositivo.org/auto-sales-helped-get-the-american-economy-off-to-a-good-start/#ensure-that-interactive-elements-are-easy-to-identify)
 * [Breaking down the barriers](https://soropositivo.org/auto-sales-helped-get-the-american-economy-off-to-a-good-start/#breaking-down-the-barriers)
 * [Relacionado](https://soropositivo.org/auto-sales-helped-get-the-american-economy-off-to-a-good-start/#relacionado)

Optimization for various types of devices and resolutions plays a fundamental role
in modern website design. Web page layouts should be [genuinely responsive](https://soropositivo.org/auto-sales-helped-get-the-american-economy-off-to-a-good-start/#)
and not rely on any fixed-size elements. Web designers using [fluid grids](https://soropositivo.org/auto-sales-helped-get-the-american-economy-off-to-a-good-start/#)
and flexible images will guarantee that a web page will render well on a variety
of devices, windows, and screen sizes.

> Good design is making something intelligible and memorable. Great design is making
> something memorable and meaningful.
> Dieter Rams

Most users search for something interesting_ _(or useful) and clickable; as soon
as some promising candidates are found, users click.** If the new page doesn’t meet
users’ expectations,** the back button is clicked and the search process is continued.

## A good website should be easy to navigate

Not all websites are made equal. Some websites are simple, logical, and easy to 
use. Others are a messy hodgepodge of pages and links.

![](https://export.themeruby.com/foxiz/subscription/wp-content/uploads/sites/8/2022/
03/s8-1024x683.jpg)

How are innovations in robotics changing the way we perceive the world?

Without website navigation, your visitors can’t figure out how to find your blog,
your email signup page, your product listings, pricing, contact information, or 
help docs.

[ruby_related heading=”More Read” total=5 layout=1 offset=5]

**Quick and easy access to the content they’re after is more important for your 
website users than a… visually-stunning design.**

Website navigation allows visitors to flow from one page to another without frustration.
If you’ve done your job well, visitors leave your site with the [intention to return](https://soropositivo.org/auto-sales-helped-get-the-american-economy-off-to-a-good-start/#)
and might even buy something from you or sign up for your email list.

_Bad navigation is an especially common problem. We’ve all struggled to find things
on disorganized websites without any logical structure. It feels hopeless._

Using **“complex large pictures”**. Because a carousel generally carries a lot of
picture messages, complex large pictures result in low performance and **“slow loading
rate”** of the sites, especially those whose first homepages are occupied by high-
resolution carousels.

## Creating visual rhythms in your layouts

In design, rhythm is created by simply repeating elements in predictable patterns.
This repetition is a natural thing that occurs everywhere in our world. As people,
we are driven everyday by predictable, timed events.

![](https://export.themeruby.com/foxiz/subscription/wp-content/uploads/sites/8/2022/
03/n4-1024x683.jpg)

Why does Bluetooth use lossy rather than lossless compression

One of the best ways to use [repetition and rhythm in web design](https://soropositivo.org/auto-sales-helped-get-the-american-economy-off-to-a-good-start/#)
is in the site’s navigation menu. A consistent, easy-to-follow pattern—in color,
layout, etc. Gives users an intuitive roadmap to everything you want to share on
your site.

Rhythm also factors into the **layout of content**. For example, you **“might have”**
blog articles, press releases, and events each follow their own certain layout pattern.

## Elements that can help website visual composition

Nobody enjoys looking at an ugly web page. Garish colors, cluttered images and distracting
animation can all turn customers **“off”** and send them shopping** “somewhere else”**.
Basic composition rules to create more effective:

 * Direct the Eye With** **[Leading Lines](https://soropositivo.org/auto-sales-helped-get-the-american-economy-off-to-a-good-start/#)
 * Balance Out Your Elements
 * Use Elements That** Complement Each Other**
 * Be clear about your **“focal points”** and where you place them

The size and position of elements in a composition will determine its balance. An
unbalanced design generates tension, which may be the goal in many design projects,
but for web apps that demand repeated comfortable use, tension is not a desirable
trait.

## Diving into UX and UI design

**UX and UI: **Two terms that are often used interchangeably, but actually mean 
very different things. _So what exactly is the difference?_

> Styles come and go. Good design is a language, not a style.
> Massimo Vignelli

UX design refers to the term _“user experience design”_, while UI stands for _“user
interface design_**”**. Both elements are crucial to a product and work closely 
together. But despite their relationship, [the roles themselves](https://soropositivo.org/auto-sales-helped-get-the-american-economy-off-to-a-good-start/#)
are quite different.

## Ensure that interactive elements are easy to identify

Good design guides the user by communicating purpose and priority. For that reason,
every part of the design should be based on an **“****informed decision**” rather
than an arbitrary result of personal taste or the current trend.

![](https://export.themeruby.com/foxiz/subscription/wp-content/uploads/sites/8/2022/
03/s20-1024x683.jpg)

Why you should travel with friends?

Provide distinct styles for interactive elements, such as _links and buttons_, to
make them easy to identify. For example, **“change the appearance of links”** on
mouse hover, “keyboard focus”, and “touch-screen activation”.

## Breaking down the barriers

**Design is not the end-all solution to all of the worlds problems** — but with 
the right thinking and application, it can definitely be a good beginning to start
tackling them.

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